WHAT IS THE ROLE OF A WEBSITE LANDING PAGE? || ICONIX DIGITAL

 When designing a brand new website, or redesigning your current one, the landing page is one of the most crucial considerations. This is the web page that your customers are probably to land on first, mainly if they click on it even though from an advertisement or your social media profile. As a result, this page will assist your customers to formulate a primary impression, and also you want this to be positive. Especially in case you need to grow sales, bookings, or signal-ups. So to gain this, what does your landing page want to do? Well, the landing page desires to cowl a wide variety of bases.

 

SO, WHAT IS THE ROLE OF A WEBSITE LANDING PAGE?

So, what do you want your landing page to do, to assist your business thrive online? Well, there is several stuff you want to lay out for, consisting of visible and practical considerations, such as:

 

Grabbing attention

Driving income or sign-ups

Making data to be had to users

Making navigation simple

 

YOUR LANDING PAGE NEEDS TO: GRAB THE ATTENTION

The landing page desires to seize the eye of your website users, and lead them to be fascinated or excited about your merchandise or services. To try this you'll want to carefully lay out your above-the-fold content. Heavy visible imagery allows in this section, in addition to effective typography and a good colour scheme.

 

YOUR LANDING PAGE NEEDS TO: DRIVE SALES OR SIGN-UPS

To make sure that your customers part with their cash, you'll want to consist of a name-to-movement button as a number one web layout element. This has to take users directly via the buying or signing up process, without distraction. To ensure your name-to-action button is seen on the page, ensure that is designed in a contrasting coloration, in a terrific above-the-fold position. You have to also remember the language you use to evoke action, with terms inclusive of now, today, and go.

 

YOUR LANDING PAGE NEEDS TO: MAKE INFORMATION AVAILABLE TO USERS

An essential part of your landing page is the content. You don’t need to apply an excessive amount of textual content, as this in reality won't be studied. But you do want to ensure all the important, relevant data is to be had by your website users. This includes:

 

touch details

opening times

customer testimonials

product or carrier details

 

the company promoting points-what makes your corporation the precise choice? You ought to recall balancing your textual content with applicable and expert imagery or visible content, to ensure your customers need to study the data, and not simply scroll past.

 

YOUR LANDING PAGE NEEDS TO: MAKE NAVIGATION SIMPLE

Your landing page needs a navigation bar or menu choice that lets in website users to move among pages easily and quickly. Make certain that is absolutely functional, on all display screen sizes. Link buttons which might be too small may be tough to apply on small screens, and nobody desires to land on a 404 page from the navigation bar!

For extra data or advice, or for high first-rate, expert web design solutions, get in contact with the experts today, right here at IconixDigital Web Design Manchester. We are Manchester’s leading web design experts and we paint with companies in a number of industries, throughout Manchester and the encompassing region, inclusive of Wigan and Southport, to supply excessive-quality web design answers for powerful results.

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