5 Successful Examples Of Digital Advertising Campaigns || IconixDigital
1. We Tried Slack, So Yeah. An entertaining illustration of a successful campaign is Slack's advertisement from 2014. A commercial company, Sandwich, collaborated with us on a video that demonstrates the team's initial impressions on the application. It consists of staff members that were initially hesitant to adopt Slack. But the video's caption on Slack was also a clever addition. The consumer is made aware that the Sandwich team initially has no desire to do so since "things like that never work." Slack then announced that they had continued to use it six months later. Seven months later, they fall in love. Because of this partnership, some media claimed that Sandwich was a factor in Slack's success. You can understand why if you also watch the video. The reasons why this works: The audience laughs at the amusing commercial. The film conveys the idea that, if given a chance, even skeptics would come to appreciate the software. It only la...