5 Successful Examples Of Digital Advertising Campaigns || IconixDigital

 1. We Tried Slack, So Yeah.

An entertaining illustration of a successful campaign is Slack's advertisement from 2014. A commercial company, Sandwich, collaborated with us on a video that demonstrates the team's initial impressions on the application. It consists of staff members that were initially hesitant to adopt Slack.

But the video's caption on Slack was also a clever addition. The consumer is made aware that the Sandwich team initially has no desire to do so since "things like that never work." Slack then announced that they had continued to use it six months later. Seven months later, they fall in love.

Because of this partnership, some media claimed that Sandwich was a factor in Slack's success. You can understand why if you also watch the video.

 

The reasons why this works:

The audience laughs at the amusing commercial.

The film conveys the idea that, if given a chance, even skeptics would come to appreciate the software.

It only lasts for two minutes and twenty seconds, which is plenty to keep the user's interest.

It also mentioned the much older platforms that we often use for work as the application's rivals.

Overall, it's imaginative, unique, and practical.

 

2. Melt the Ice by Wix

Ah course, how could we forget Wix's Melt the Ice if we talk about a "successful" advertising campaign? The web development platform started an interactive campaign in 2017 and streamed live on Facebook. A football helmet hidden inside a massive ice block is a clever marketing gimmick. The squad will then exhort the viewers to comment "fire," "hammer," etc. Up before the Super Bowl, players in this game could earn up to $10,000 each day.

That is simply a teaser, though, as the actual prize on game day will be a hefty $50,000. The only requirement was that each participant alters their profile photo to a particular picture. Over 232 million people watched the stream live by the end of this campaign!

 

Reasons this works

It's entertaining and engaging.

It provides a "price" to encourage users.

It's a great approach to raising brand recognition.

And last, it's unique.

 

3. "Worlds Apart" by Heineken

Additionally, in 2017, Heineken opted for an emotive approach. It's a well-known sociological experiment that calls for strangers with diametrically opposed viewpoints. Finally, the brand expresses its opposite viewpoints. Additionally, they gave them the option to go or stay and settle their dispute over a beer. It's a commercial for beer. But it deals with a person's openness. Yes, that is a very good concept.

 

Reasons this works

It stirs up feelings in people, which makes the advertisement more memorable.

It conveys a message that starts a dialogue.

It is a hard advertisement.

 

4. #LoveOurPlanet and Patagonia

Patagonia and One Percent of the Planet collaborated on a Black Friday deal the year before. The first tweet makes the claim that all proceeds are donated to good causes. In the end, the campaign generated sales of $10 million, exceeding expectations! The record was broken by Patagonia, who gave all of their Black Friday retail as promised.

 

Reasons this works

It broadens people's perspectives.

It creates the ideal perception of the brand.

It conveys a message of hope that cheers up the pandemic-affected planet.

 

5, #KohlsBlackFriday; Kohl's

On Black Friday of last year, there was yet another successful digital ad campaign. A 6-second, monochromatic advertisement with the colors black and yellow is used in the campaign. Additionally, the advertisement promotes interaction with the target audience. The advertisement includes a discount announcement and a gift card offer in exchange for a retweet using the brand's hashtag. By the time the campaign was over, it had received 41 500 thousand views and 2 400 retweets.

 

How and Why it Works:

It makes use of social media's influence.

The design has a simple but striking aesthetic.

It's an original marketing strategy.

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