Excellent Digital Media Campaigns Starting In 2023 || IconixDigital
Studying the most effective digital marketing initiatives from well-known companies can inspire ideas for your own initiatives. The best digital marketing campaigns from 2023 are listed below. Social justice, celebrity endorsements, tailored products, competitions and games, augmented reality apps, and the metaverse is all featured in the advertisements. As people could not be physically present for the outbreak, the Cadbury Global Hide campaign was developed to allow them to engage with loved ones by hiding Easter eggs. With the virtual experience, users could buy a genuine Cadbury Easter Egg, virtually conceal it using Google Maps in a special spot, and then send the receiver a customized hint to discover the egg. After the receivers located the egg, a real, tangible chocolate egg was sent to their house. The #ThinkBeforeYouLike campaign was launched by National Geographic to draw attention to the illegal pet trade in critically endangered cheetahs. Nowadays, cheetah owners prima...