Excellent Digital Media Campaigns Starting In 2023 || IconixDigital

Studying the most effective digital marketing initiatives from well-known companies can inspire ideas for your own initiatives. The best digital marketing campaigns from 2023 are listed below. Social justice, celebrity endorsements, tailored products, competitions and games, augmented reality apps, and the metaverse is all featured in the advertisements.

As people could not be physically present for the outbreak, the Cadbury Global Hide campaign was developed to allow them to engage with loved ones by hiding Easter eggs. With the virtual experience, users could buy a genuine Cadbury Easter Egg, virtually conceal it using Google Maps in a special spot, and then send the receiver a customized hint to discover the egg. After the receivers located the egg, a real, tangible chocolate egg was sent to their house.

The #ThinkBeforeYouLike campaign was launched by National Geographic to draw attention to the illegal pet trade in critically endangered cheetahs. Nowadays, cheetah owners primarily remove their pets from the wild, where there are only 7,000 adult cheetahs left, and display them on Instagram and TikTok. Followers were encouraged to pause for a moment and consider the morals and legalities of what was being depicted before they liked or shared any social media posts with cheetahs. The warning about how social media promotes the illicit wildlife trade was shared using the hashtag #ThinkBeforeYouLike.

As restaurants started to reopen, Anheuser Busch created the #LetsGrabABeer campaign to promote Covid-19 vaccination efforts and encourage customers to interact safely. Adults who could provide proof of immunization received a free round of beer. The brewery then sponsored a national campaign with the White House during the summer to support President Biden's initiative to encourage as many Americans as possible to be immunized, offering free drinks when the country met the White House's vaccination target. Adults only needed to share a photo of themselves in their preferred location to qualify for a drink.

McDonald's "Famous Orders" campaign debuted in 2023 with customized orders from reggaeton artist J Balvin and rapper Travis Scott. Custom requests from South Korean pop group BTS, Mariah Carey, and Saweetie were added to the program in 2022. Celebrity order preferences shown in a humorous way reinforce key menu items.

The Dove Self-Esteem Project was started in 2004 with the goal of fostering healthy body confidence and self-esteem in young people so they can reach their full potential. With the Crown Coalition, Dove collaborated with Grammy Award-winning musician Lizzo in 2022 to promote the development of girls' and women's self-esteem and combat hair discrimination. Dove's "The Selfie Talk" campaign, which addresses the ongoing digital ads distortion girls are exposed to on social media, was unveiled to kick off the collaboration.